The influence of product packaging on the millenial consumer's buying behaviour - a case study of the juice, nectar and still drinks category in kenya. Furthermore, packaging conveys distinctive value to products (underwood, 2003 silayoi, & speece, 2007), packaging works as an instrument for differentiation, and helps consumers to decide the product from wide range of parallel products, packaging also stimulates customer's buying behavior (wells, farley & armstrong, 2007. Product packaging design is a key element in the unrelenting competition within the retail industry why is the retail sector highly competitive with a turnover of £310 billion in 2012, the retail industry is the largest private sector, employing around 3 million people and bringing a massive contribution to the uk economy. Executive summary branding on packaging acts as an important cue to guide consumer choice in the retail environment from a psychological perspective, branding on packaging serves two. This questionnaire is part of the data collection process under the topic the influence of packaging of confectionery (chocolate bars, chocolate boxes, chocolate pouches etc) products on consumer's purchase intention at the point of sales the research is developed for academic purpose only which is under mba dissertation at loughborough university.
Product branding and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available to the consumer to choose and select from. Product is made up from the mixture of different elements: quality, protect ability, fulfilling the needs of consumer's and also the packaging's which will enhance the product's existence and. Differentiation, and helps consumers to decide the product from wide range of parallel products, packaging also stimulates customer's buying behavior (wells, farley & armstrong, 2007) previous researches show that there is no agreement on overall classification of.
The topic of this research work the influence of product packaging on consumer buying preference in aba metropolis, abia state this study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase. The purpose of this paper is to investigate the influence of different spatial representations (foreground and background) of a product image on the package on the consumer emotional state and intention to buy the product, drawing upon the construal level theory (clt. How health claims on product packaging influence consumer perceptions and purchase decisions elaine m notarantonio [email protected] charles j quigley jr [email protected]
Packaging is the visual layer of branding that is both aesthetic as well as functional [infographic] clash between cardboard packaging and plastic packaging the packaging industry was once greatly dependent on plastic goods and sheets. Marketing can have a major influence on consumers purchasing food products advertising and promotional campaigns are carefully crafted to target consumers within specific age, socioeconomic and. - consumers have exhibited harmonious perceptions towards products‐packaging strategies, so one can conclude that a general feeling as to what a particular packaging exactly means exists so the general opinion should guide packaging designers to appropriately meet consumers' expectations. 5 non-product factors that influence purchase decisions when it comes to choosing one product versus another, consumers - whether consciously or subconsciously - weigh a variety of factors in an effort to organize these factors, it would be appropriate to create two distinct categories.
According to the infographic, 52 % of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging and 90 % of consumers reuse product packaging boxes and bags after purchase. About a particular product and influence a consumer's product-related values, attitudes, and behaviour which include the four ps of marketing and the socio cultural influences, which when internalized, affect the consumer's purchase decision (lawan and zanna, 2013. A good packaging helps to identify product to the consumers packaging is used for more easily delivery and for protection and enclosure of the product. There are a number of factors that influence the decisions made by consumers on a day-to-day basis with regards to product packaging colour, shape and design are all essential and here is why colour. This paper seeks to analyze and determine some of the influences that product packaging has on consumer behavior and how it will affect their choice in purchasing with the growing rate of counterfeit products, consumers have realized that packaging of a product can give a clue whether the item is original and genuine.
Cost - packaging can represent a significant portion of a product's selling price for example, it is estimated that in the cosmetics industry the packaging cost for some products may be as high as 40% of a product's selling price. The topic of this research is the influence product packaging on consumer buying preference in aba metropolis, abia state which is with is the researchers case study the finding were obtained through the use of questionnaire defined alternative responses and oral interviews. There are many considerations when creating product packaging that influence consumer buying decisions the look, the feel, the brand attributes, as well as practical concerns such as safety, shipping and production costs, shelf and display needs and legal compliance are all part of product packaging. Product packaging experts are familiar with the many ways plain packaging can be transformed and boost brand awareness (and roi) influence buying decisions according to verónica maria jarski of marketingprofscom , one-third of consumer purchase choices are based on packaging.
Abstract - using an experimental design on the belgian coffee market, the present research investigates the combined effects of brand names and brand packaging on the consumers' perceptions of quality as evidenced by the empirical results, both extrinsic cues do influence the consumers' quality. One-third of consumer decision-making is based on packaging, according to research cited by the paper worker in the following infographic the infographic provides a look at the various elements of product packaging and how they influence consumers.